Boost Direct Bookings with the Right Digital Marketing Strategies
Digital marketing for hotels is the only way to take your brand to a front-runner position. If you are relying on the old so-called “verified and tested” marketing strategies then you are doing it wrong! The ocean of digital marketing is gigantic, and to make an impact, you need a unique approach.
HashKube being an online hotel marketing agency can assist existing brands as well as startups to grab the attention of their target audience, which is active in the cyberspace.
Here are some digital marketing services we offer to help brands in establishing their foot in the market.
HashKube believes that it is crucial for every hotel and resort to rank in the leading position of the Search Results, because no customers have the time to crawl to the second or third page!
Today, every single user is using the web to search for services, be it any hotel or any other accommodation facility. Thus, it is vital for your hotel to rank in the top list to grab the attention of more users.
At HashKube, we leave no stone unturned in developing SEO strategies for your business. Our teams start the process from scratch and scrutinize for the reasons why your website is not generating enough leads to find out the flaws!
How we do it?
SEO is a mix of various elements, and every aspect holds utmost importance. We plunge into action and start researching for the most relevant and most researched keywords for your hotel or resort. Our SEO squad starts infusing these keywords into qualitative content to make sure that your website has everything that can help it to rank higher.
HashKube conducts link building and acquisition to ensure that your website is linked to external sources, and there are more ways that your customers can find your business. All the SEO strategies used by us are entirely White-Hat. Also, we create meta-tags; perform on-site as well as off-site SEO analysis and develop unbeatable strategies to help your hotel’s website in reaching the pinnacle.
Lastly, we keep an eye on all the strategies to make sure that things are going in the right direction. You will also receive timely reports that will showcase the graph of growth your brand has attained after taking SEO services from HashKube.
We offer search engine marketing to hotels, which rewards them with extensive opportunities to build the recognition and reputation on the online platforms. Our SEM services can help your brand in enhancing the ROI while expanding your outreach.
Our search engine marketing services consists of the most advanced and proven strategies that can assist you in reaching your end customers with attractive and enticing advertisements that have a better conversion rate.
Whether you are a giant enterprise or you are a small startup, you cannot ignore the prominence of search engines like Google, and Bing, because they have a lot to contribute to your business, if used wisely.
Our best-in-class search engine marketing services incorporate
Our SEM services for hoteliers consist of head-to-toe solutions that can revamp their online presence while luring the audience.
We start the process by designing and executing targeted marketing campaigns to help you in grabbing the attention of your customers. These campaigns are specifically designed for every client to justify the uniqueness of your brand. Also, we utilize cutting-edge search engine marketing campaigns to advertise your brand directly in front of your potential audience.
All of these strategies have immediate impact on your brand while limiting the expenditure you spend on the marketing. HashKube renders SEM consulting services to help resorts and luxury inns to create strategies that are built on their brand thinking.
Everything we do is monitored using search engine marketing analytic tools, and the reports are delivered on your table to prove the perks of subscribing to SEM services with HashKube.
No one can deny that social media platforms have evolved a lot, and now they are a hub for your target audience. Social media is something beyond hitting likes and posting images. Your end customers are using these platforms to locate for your services, and it is high time for you to take a step ahead to make a mark on these social platforms.
“You’ll be surprised to know that more than 1 billion users use Instagram every month and the number is extremely high when it comes to Facebook”. And this is the reason why we leave no stone unturned when it comes to create cutting-edge Instagram campaigns and Facebook Ads to bring more potential customers to your website.
HashKube is helping a plethora of hotels and resorts to catch the eyeballs of their customers while leveraging the scale of their social presence. Undeniably, social media platforms like Facebook and Instagram have a lot of users, and it can assist you in achieving brand credibility along with enhancing your client-base.
As per research, “The hotels and resorts which are socially active and indulged into social media marketing services have 3 times better user interaction than the hotels that are not using any social platforms.”
At HashKube, we put in our heart, soul, and tremendous efforts to help you in creating a distinctive social media presence. Our marketing services can highlight your brand’s aspects while addressing the concerns of your customers.
We do effective retargeting because more than 90% of the customers don’t convert in their first visit. With the help of Facebook ads, Instagram campaigns, and retargeting we try to bring these potential customers back to your business in order to enhance the chances of direct bookings and better conversion.
We have a proficient crew who can develop engaging social media content and can conduct in-depth audience research to award your brand with the best outcomes. Our teams decide which social media platform is best suited for your hotel. Also, we take a look at what your business contenders are doing in order to develop better strategies than them.
In short, we synergize creative and effective social media marketing campaigns to deliver your hotel with optimal results and more significant social presence with a vast customer base.
Most brands have a common misconception that email marketing has lost its charm since the inception of the latest marketing tactics.
But they are wrong!
Email marketing is extremely versatile, just like a pocket knife!
Smart hotels are utilizing this effective tool to promote their brand while getting more direct bookings. XYZ being a hotel marketing agency has transformed the conventional email marketing campaigns into something brilliant that has better results.
All the email marketing campaigns designed by our crew have the capability to land in the inbox rather than the spam folder, which means that you will get more customer conversion and more direct bookings.
With time we have seen that email marketing works better for resorts and hotels because it is easier to showcase brand identity while leaving back-links for direct bookings. If you want to get better attention from your customers while enhancing the ROI then it is crucial to take email marketing services from a hotel digital marketing agency like HashKube.
What we offer in our Email Marketing?
Our email marketing consists of everything that is required to attract the audience with irresistible deals and offers. Teams at HashKube commence the process with developing a new marketing campaign for your hotel. We then conduct thorough research for your target audience to create an email list so that we can shower your customers with hot deals to make a positive impact while attracting them towards your hotel.
The content team working with us comes into action and nourishes the promotional email with top-of-the-line content that has a better conversion ratio and CTAs to attract the customers towards the website.
The entire content and email strategy are then weaved into an aesthetic email-template that is ready to send. HashKube monitors every single email, and we make sure that most of the emails sent by us are delivered to your audience. As a result, you will get more customer inquiries and outstanding direct bookings without involving any third parties and paying for their commissions.
“Influencer marketing is here to stay, and it should play a central role in your strategy to win the hearts, minds, and wallets of consumers.” – David Beebe, Marriott Vice President of Global Creative and Content Marketing.
Influencer marketing has emerged as one of the most lucrative strategies that work great for hotels and resorts. It is an arena where the audience follows their idols with blindfolded eyes, it is crucial for a brand to partner with the best influencers out there to get customer attention like never before.
As a luxury hotel marketing agency, we have evaluated that only a few hotels have added influencer marketing in their marketing campaigns. The reason behind is lack of skills and knowledge about how influencer marketing works.
Influencer marketing is not just about calling someone onboard and asking them to promote your business. In reality, it consists of a considerable list of strategically designed steps that can ensure that your influencer marketing campaign will pay you with the desired results.
HashKube is a prominent choice of renowned hotels who are interested in influencer marketing. We have the know-how to choose the best influencers who can make the campaign stronger while helping your brand with better customer engagement.
In this era people are highly attracted towards online influencers, and the better influencer marketing you do more the clients and booking you will get. When you have HashKube onboard, all your hassles are up to us.
From designing the campaign to its execution and handling the influencer, everything is carried out under our supervision, which means that you can sit back and relax!
Our influencer marketing campaigns never fail to work! Don’t believe us? Subscribe to our digital marketing services and see it yourself!
You will be astonished to know that content marketing holds the capability to transform your hotel or resort’s website, social media, and blog into business gateways to drive in more direct bookings.
As per a research, approximately “55% of the people consider booking hotels online“. And the only way that can land your hotel into the booking list of the buyers is relevant content.
This is not an era when your clients will contact you to get information about services. In this never-ending ocean of information, they need quick solutions which are only possible with the help of informative as well as relevant content that is not forcibly outstretched, but still contains a comprehensive overview of the services you are offering.
A flexible and robust content marketing and digital marketing strategy can strengthen your business by generating more quality lead for your hotel. Moreover, qualitative content contributes a lot to your site’s SEO, SEM (Search Engine Marketing), paid advertisement campaigns, and email marketing.
What we mean is that top-grade content can revamp all aspects of your hotel’s website and you will reap all the benefits you have been dreaming of.
HashKube specializes in providing unexcelled content marketing to hotels and resorts. We take the pride on our teams who can manage every section of your website, be it the blog post, advertisement department, and the content showcased on the website.
The content marketing services delivered by us will portray the USPs (unique selling point) of your hotel, and this in return will reward you with more bookings than ever.
Benefits of utilizing our Content Marketing Services for Hotels
- We take care of the entire social media content creation and management for the hotel (Instagram, Facebook, and other social platforms).
- Our teams leverage the power of content to cross-sell your services to the travelers who are looking for stays in a particular location.
- Enhanced brand awareness and better communication with the audience with quality content that has appropriate CTAs (call to action).
And the list goes on! Once you subscribe to our services, we make sure that we are doing everything possible to rank your website higher in the SERP, and increasing the rates of direct bookings so that you don’t have to rely on third-party websites for your business.
Remarketing allows you to re-engage with people who have already visited your site. Relevant ads are shown to your audience that encourages them to make a purchase.
Remarketing is the process of recapturing your visitors who have visited your site without doing any conversion. HashKube helps hotel owners to bring back their guests with visually appealing remarketing campaigns.
What is included in our remarketing campaign:
- We build a remarketing strategy keeping in mind what your guests are looking for.
- Creating a list of keywords by doing keyword research
- We help the hotel owners to define their budget based on reach and keyword research.
- Creating Google Display Ads as well as Text Ads.
- Creating remarketing code that is to be added on your hotel website page or pages.
Our main goal is to increase hotel bookings with our remarketing strategies.